Gen Z and Millennials are the most diverse generations to date, and frankly, if a brand doesn’t consider what’s important to BIPOC young consumers they are losing out on about half of Gen Z and Millennials.
Like last year’s BIPOC Brand Affinity Breakdown report, this year’s BIPOC Young People & Brands report is an in-depth analysis of the top YScore+ brands among BIPOC young consumers to understand what brands are winning with this group and why. This year, we also dig deeper into the impact that representation has, and what brands are succeeding with this demo because of it.
Report length: 37 pages. Based on YPulse’s syndicated youth brand tracker data, and YPulse surveys of 1500 13-39-year-olds in North America
