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North America

POC Brand Affinity Breakdown Special Report

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Using YPulse’s exclusive youth brand tracker, this special report is an in-depth analysis of the top YScore+ brands among BIPOC young consumers to understand what brands are winning with this group and why. Comparing their affinity for brands to their White/non-Hispanic peers’ brand affinity, we uncover the brands that are resonating more with BIPOC youth...

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