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BIPOC Brand Affinity Breakdown Special Report

Download the full report for further insights

Using YPulse’s exclusive youth brand tracker, this special report is an in-depth analysis of the top YScore+ brands among BIPOC young consumers to understand what brands are winning with this group and why. Comparing their affinity for brands to their White/non-Hispanic peers’ brand affinity, we uncover the brands that are resonating more with BIPOC youth and dig deep to uncover how they are achieving success.

Download the full report for insights on:

  • The top YScore+ brands among BIPOC young consumers
  • The brands among various industries that are winning and what they are doing right
  • Comparative analysis between White/non-Hispanic young peoples’ brand affinity

Report length: 36 pages

Based on YPulse surveys of 1450 13-39-year-olds in the U.S., fielded in 2020 & 2021, and YPulse’s syndicated youth brand tracker data

Pro business users can access more brand data on BIPOC young people using the Pro Data dashboard

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