Burger King made a special Whopper to satisfy moms’ weird pregnancy cravings. According to data collected by Burger King Germany, 58% of pregnant women say food cravings are a “thoroughly familiar phenomenon,” while 76% say it’s impossible to resist the cravings. Ahead of Mother’s Day this year, the chain debuted “The Pregnancy Whopper” in Germany, which put some of the most popular pregnancy food cravings into one burger. The limited-edition sandwich includes cucumbers and jam, fish sticks and applesauce, curry sausage, and fried herring. Burger King is a favorite fast food place among young consumers in North America and Western Europe—and they’re clearly trying to reach Millennial moms and parents in their latest campaign through weird marketing. (Adweek, Marketing Mag)
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