Are Gen Z and Millennials actually interested in limited edition products? These three stats paint a full picture… TL;DR: Over two in five of young consumers have purchased a special edition / limited release item from a brand A product looking cool is the top reason they’re buying limited edition A third of young consumers would pay more for a limited edition product Streetwear and sneaker brands have been doing limited edition drops as a way to generate hype for their products for years. But as Gen Z and Millennials have grown up, brands across other industries have been borrowing...