Doritos is collaborating with Netflix’s Stranger Things for an ‘80s-themed virtual concert in The Upside Down, featuring a performance from Charli XCX.

Doritos is collaborating with Netflix’s Stranger Things for an ‘80s-themed virtual concert in The Upside Down, featuring a performance from Charli XCX. We’ve told you about Netflix’s innovative partnerships through the years—and following its collaboration with JanSport, the streaming service is continuing to promote the highly anticipated fourth season of Stranger Things, this time with a Doritos partnership on an ‘80s-themed virtual concert that will take place in the show’s alternative dimension. “Live From The Upside Down” will feature popular music artists from the ‘80s including The Go-Go’s, Soft Cell, and Corey Hart as well as a performance from modern popstar Charli XCX, who will sing with one of the other musical acts. Fans will be able to access the concert through specifically marked bags of Doritos’ chips, and tickets for the June 23rd event will be available through the Frito-Lay’s Snacks.com site, which will also be selling exclusive merch. (Marketing Dive, Adweek)