The Chainsmokers are headlining the second-annual NFL TikTok Tailgate. The NFL is once again joining forces with TikTok for the exclusive Super Bowl pregame event at SoFi stadium, which will kick off on NFL’s TikTok account at 11:55 a.m. Sunday. The Chainsmokers will headline the hour-long event and perform their new single, “High,” and TikTok stars including Tinx, Emily Zugay, Oneya D’Amelio (@angryreactions), and more will also be at the TikTok tailgate. YPulse’s Pop Culture Redefined research shows social media is the No. 1 source young people rely on to keep up with pop culture events—like the Super Bowl—and the NFL TikTok Tailgate is another example of how sports coverage / marketing is adapting to reach Gen Z and Millennials. (THR)
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