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Trend REPORT
Pop Culture Redefined Trend Report
What cultural moments matter to young people today? Gen Z and Millennials are transforming what “pop culture” means, creating a whole new set of rules for the brands that want to reach them. While reliance on a media calendar of set events has been the norm for marketers, Gen Z especially is shifting attention to a less predictable set of moments driven by social media. YPulse’s Pop Culture Redefined trend report provides a guide to the cultural moments that resonate with these generations.
Report length: 46 pages
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