Dec 02 2021
What cultural moments matter to young people today? Gen Z and Millennials are transforming what “pop culture” means, creating a whole new set of rules for the brands that want to reach them. While reliance on a media calendar of set events has been the norm for marketers, Gen Z especially is shifting attention to a less predictable set of moments driven by social media. YPulse’s Pop Culture Redefined trend report provides a guide to the cultural moments that resonate with these generations.
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Report length: 46 pages
Based on a survey of 1450 13-39-year-olds in North America, fielded October 2021
Additional survey content for Pro users: The top and most recent pop culture moment Gen Z and Millennials feel their generation cares about, the most important things brands can do to capture their attention, and their feelings around brand interaction on social media. Survey content for pro users also includes data split by the following demographics: Gender, Generation, Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, and Parent.