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Pop Culture Redefined Trend Report

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What cultural moments matter to young people today? Gen Z and Millennials are transforming what “pop culture” means, creating a whole new set of rules for the brands that want to reach them. While reliance on a media calendar of set events has been the norm for marketers, Gen Z especially is shifting attention to a less predictable set of moments driven by social media. YPulse’s Pop Culture Redefined trend report provides a guide to the cultural moments that resonate with these generations.

Download the full report for insights on: 

  • The pop culture moments young generations are paying attention to and how they are paying attention to them
  • Social media influence on pop culture and what makes young people interested in a pop culture moment
  • The role of television and Live TV events and how they can attract the attention of Gen Z and Millennials
  • How young people prefer for brands to play into pop culture

Report length: 46 pages

Based on a survey of 1450 13-39-year-olds in North America, fielded October 2021

Additional survey content for Pro users: The top and most recent pop culture moment Gen Z and Millennials feel their generation cares about, the most important things brands can do to capture their attention, and their feelings around brand interaction on social media. Survey content for pro users also includes data split by the following demographics: Gender, Generation, Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, and Parent.

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