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WE Pop Culture Redefined Trend Report

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What cultural moments matter to young people today? Gen Z and Millennials have transformed the meaning of “pop culture,” and they’re rewriting the rules of how brands can and should reach them. Now, the media calendar that has been the norm for marketers for years is less foolproof as young Europeans shift attention to a less predictable set of moments taking place on social media. YPulse’s Pop Culture Redefined trend report is a marketer’s roadmap into the cultural moments that resonate with these generations.

Download the full report for insights on: 

  • The pop culture moments young Europeans are paying attention to and how they are paying attention to them
  • Social media’s influence on pop culture and what makes young people interested in a pop culture moment
  • The television and Live TV events in culture—and how they can attract Gen Z and Millennials’ attention
  • How young people prefer for brands to play into pop culture

Report length: 42 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, Italy, fielded October 2021

Additional survey content for Pro users: The top and most recent pop culture moment Gen Z and Millennials feel their generation cares about, the most important things brands can do to capture their attention, and their feelings around brand interaction on social media.

Survey content for pro users also includes data split by the following demographics: Gender, Generation, Age Groups, Academic Status, Country, Urban/Rural Status, and Parent.

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