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Augmented reality is growing fast—and it offers more than just virtual try ons and digital shopping experiences.

Dec 10 2021

Augmented reality is growing fast—and it offers more than just virtual try ons and digital shopping experiences. YPulse told you how augmented reality is key for reaching young consumers, and the interactive technology goes beyond shopping, too. According to Allison Ferenci, co-founder and CEO of Camera IQ, AR can be used as a “full-funnel solution” used at every consumer touch point, “from driving awareness to getting deeper consumer engagement to increasing conversion at checkout.” AR opens the door to interactive experiences, and while the most popular applications include virtual cosmetics try-ons, photorealistic demonstrations of home furnishings, and immersive digital shopping, brands are also using AR to promote moviesengage with sports fans, and create educational games. (Retail Dive)