Mtn Dew is constructing an “outdoor enthusiasts’ playground” and recruiting an Outpost Ranger to manage the area. Located at the Doe Mountain Recreation Area outside Mountain City, Tennessee (an 8,600-acre area where Mtn Dew was first created), the Mtn Dew Outpost is a playground for outdoor enthusiasts to enjoy mountain activities. The beverage brand is recruiting a Mtn Dew Outpost Ranger to manage the outpost and plan a variety of activities for one week, and consumers can apply online through January 14 on mtndewoutpost.com—one lucky winner will score the position along with a $5,000 payment, travel, accommodations, a branded uniform, and a Polaris Ranger vehicle. Mtn Dew is also donating funds to support outdoor activities at Doe Mountain. (Marketing Dive)
