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ViacomCBS is teaming up with Wattpad in a bid to connect with Gen Z and Millennials via adapted originals.

Dec 09 2021

ViacomCBS is teaming up with Wattpad in a bid to connect with Gen Z and Millennials via adapted originals. Known for bringing content adaptations of popular stories like The Kissing Booth and After to streaming services, Wattpad has been turning some of young people’s favorite stories into new content for years (After started out as Harry Styles fanfiction published on the social reading platform). Now, ViacomCBS has inked a deal with Wattpad’s parent company, Naver, bringing original adaptations from Wattpad and Webtoon to its networks and properties—including Paramount+. Story adaptations will stem from a variety of genres and are intended to draw in young audiences. Netflix has been bringing back the teen movie and putting out more content aimed at youth for some time now, while HBO Max has been adding a slew of content aimed at young viewers (like the Gossip Girl reboot and Mindy Kaling’s new The Sex Lives of College Girls). Now, ViacomCBS’ deal with Wattpad indicates how the network is doubling down on stories aimed at young people by starting with content they’re already reading. (The Verge)