Avon just made its debut on TikTok. In the last year, Avon has shifted from their traditional door-to-door sales model into launching a new beauty studio as a way to attract young shoppers. To continue targeting that demographic and boost their sales, they launched a campaign using the hashtag #LiftLockPop, which currently has 1.7 billion views, as part of their “digital transformation journey.” The app has become a space for products to go viral, and the brand enlisted creators Scarlett Moffatt, Ryley Isaac, Rikki Sandhuu, Elizabeth Wosho, and Damilola Adejonwo to promote their Unlimited Instant Lift Mascara—and even created a filter for them to be able to try it on virtually. (Adweek)
