Avon is saying goodbye to door-to-door Avon ladies and launching a beauty studio to reach young consumers. 

Avon is saying goodbye to door-to-door Avon ladies and launching a beauty studio to reach young consumers. Avon has been around for 135 years, and while they’re known for their “Avon ladies” who go around selling creams and lipsticks at social events or door-to-door, now they’re making attempts to rebrand to target Gen Z and Millennials. The company is unveiling “Studio 1886,” an LA-based beauty studio and their first in-person physical location ever. The 8,000 sq. feet space is “airy and modern, with pink and white interiors and tons of lounge space where reps can meet with their customers.” The plan is to use the location for live shopping events as well as half hour mobile-friendly segments where customers can connect with reps and be given interactive access to new products. (LA Times)