PepsiCo is using personal dating ads to promote their new mango-flavored drink. The brand is “quickly shifting away from traditional media and toward digital and streaming deployments.” With their new “Perfect Match” campaign, the company is launching a new mango-flavored cola drink with social media advertising that “doubles” as personal ads for single people looking for dates. The effort “aims to engage younger consumers,” with YPulse research showing that 57% of 18-39-year-olds used dating apps during COVID. The personal ads are inspired by dating videos from the 1980s, and the campaign will continue in April with “a series featuring dating reality-show stars.” (Marketing Dive)
