Fashion brands are leaning into new social apps as a way to merge “creation and consumption.” 

Fashion brands are leaning into new social apps as a way to merge “creation and consumption.” New social spaces that allow for community and collaboration are on the rise, and smart brands are taking note. Clubhouse is becoming popular among brands: Versace, Ami Paris, and Ted Baker have all hosted talks in their chat rooms—and major social networks like Instagram and Twitter have been firing up their own competing audio features as well. Meanwhile, Twitch has become a space for brands to create communal experiences too: Burberry is the first luxury brand to stream a fashion collection on the platform. (Vogue Business)