Will switching to plant-based marketing make wineries more appealing to young drinkers? We’ve established that young consumers are drinking less and while some still rank wine as one of their favorite alcohol beverages, the wine industry is still experiencing sales declines. According to SVB, Millennials are partly to blame, responsible for “17% of the share of declining volume in wine” thanks to competition from beer, spirits, and hard seltzers. As health-seeking young consumers continue to fuel the fake meat and plant-based milk industries, some wine brands are considering switching their messaging to focus on plant-based ingredients, since their product is “as plant based as it can be.” (Beverage Daily)
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