Young consumers are not only passionate about social causes, but in our post-woke world, they want to get involved. Almost nine in ten 13-39-year-olds tell YPulse they hope to get involved in social good/charity work, and the same percentage agree that they can make a difference by doing so. Another way young consumers are trying to make a difference is by spending on the brands that support the causes they support. What causes do they care about most and how should brands get involved? This report covers it all, along with major takeaways for all readers. What’s in the Tables: Social good and activism Donation behavior Brand trust and social good
