Not all ads land the same with young consumers. The ones that feel natural, video-led, and creator-driven are far more likely to stick, while overly polished or out-of-touch campaigns can miss entirely (and even be grounds for a boycott). As expectations rise, brands are being evaluated just as quickly as they’re discovered.
In YPulse’s 2026 Ad/Marketing Effectiveness Report, we break down where young consumers are seeing ads, what actually influences them, and what brands need to get right to stay relevant.
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded February 2026. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2026
