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- Behavioral
North AmericaWestern Europe
Shopping for the Home Report
Young consumers are reimagining what it means to make a house—or apartment—a home. From DIY projects and thrift flips to cozy “grandmas aesthetic” bathrooms and colorful dorm décor, Gen Z and Millennials are infusing their living spaces with personality and creativity. ,They’re mixing budget finds with personal touches and turning to social platforms for endless inspiration. This shift is redefining how they shop for home goods, which brands they buy from, and what “home” means in a generation that values comfort and individuality above all.
In YPulse’s 2025 Shopping for the Home report, we pull back the curtain on where young people are living now, exactly how they want to design and transform their living spaces, and what stores they’re turning to most to get the job done.
Download the full report for further insights
- Where young people are living now and what they want their spaces to look like
- How many are interested in DIY and upcycling to get the perfect budget friendly home design and décor
- What they’re planning to buy next for their homes—and what kinds of holiday décor they like most
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2025
Additional survey content for Pro users:
How many young people say they’re a homebody, what platforms they turn to for décor inspo, how they feel about smart / AI tech in their homes, and more.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.