- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Shopping and Retail Report
Gen Z and Millennials are omnichannel shoppers—they’re going between socials to brand websites to brick-and-mortar stores to get everything on their shopping list. And as they’re used to personalization in nearly everything, shopping is no different—the flexibility to shop how and when they want from brands is super important. Both digital and IRL shopping offer them something different and unique in the customer journey. So, brands need to know exactly how young consumers want their shopping to be innovated in order to keep them coming back.
In the latest Shopping and Retail report, YPulse gives brands key insights on the channels young consumers are shopping now, how they feel about in-store experiences and events, and how many young shoppers want brands to create customizable products.
Download the full report for further insights
- How many Gen Z and Millennials are shopping online versus in-store
- How many young people have purchased items from social and livestream shopping
- The top ways young people want to use AI when shopping
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in July and August 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July and August 2024
Additional survey content for Pro users: What types of stores young people are shopping the most (e.g. mass merch, specialty, etc.), how many are shopping at malls (and how often), and products these gens have purchased from TikTok Shop.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.