- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Halloween and Thanksgiving Report
YPulse’s Halloween and Thanksgiving report shares what Gen Z and Millennials will be doing for the fall holidays, how they plan to celebrate, and how brands can join in on the holiday fun.
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- How young people plan to celebrate the fall holidays
- Gen Z and Millennials’ perceptions about Halloween—are they getting in the spirit?
- If holiday travel is going to be popular for Thanksgiving this year
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Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August / September 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August / September 2023.
Additional survey content for Pro users: How many young consumers plan on going out to bars vs staying in for Halloween this year, how much money young people plan to spend on Halloween, and the fall and winter holidays young people celebrate.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.