- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Back to School Shopping Report
This year’s Back to School Shopping report explores young consumers’ shopping preferences, their purchase inspiration, and how brands can adapt to growing budget concerns and best market to young consumers.
Download the full report for further insights
- How many young people plan to Back to School shop and if inflation will have an impact
- What Gen Z and Millennials plan to buy for Back to School
- How Back to School is its own shopping season and what’s influencing young consumers’ product purchases
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded June 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2023.
Additional survey content in the Data File includes: Specific products young people intend to purchase for Back to School like clothing items and tech, the stores they plan to shop, and an extended list of what marketing tactics influence their purchase decisions.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.