Sustainability Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

While the pandemic and its effects are now top of mind for all generations, it’s important to understand that climate change remains a long-term top concern for young consumers. More than four in five Gen Z and Millennials tell YPulse they worry about climate change, and the majority agree that’s up to them to stop it from getting worse. This report dives into young consumers’ current attitudes on climate change, the environment, and the responsibility they are placing on brands to help them in the fight.

Download the full report for insights on: 

  • Which generation is most anxious about the state of the environment
  • The top consumers for eco-friendly products and how price plays a role
  • Who Gen Z and Millennials feel is most responsible for combatting climate change
  • Millennial parents’ views on the environment and climate change

Report length: 10 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded in January 2021

Additional survey content for Pro users: The eco-friendly products they have purchased or are interested in purchasing, thoughts on brands speaking about climate change, the actions brands should be taking to make young consumers feel they genuinely care about climate change, and participation of Veganuary. 

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