Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.
While the pandemic and its effects are now top of mind for all generations, it’s important to understand that climate change remains a long-term top concern for young consumers. More than four in five Gen Z and Millennials tell YPulse they worry about climate change, and the majority agree that’s up to them to stop it from getting worse. This report dives into young consumers’ current attitudes on climate change, the environment, and the responsibility they are placing on brands to help them in the fight.
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Report length: 10 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded in January 2021
Additional survey content for Pro users: The eco-friendly products they have purchased or are interested in purchasing, thoughts on brands speaking about climate change, the actions brands should be taking to make young consumers feel they genuinely care about climate change, and participation of Veganuary.