Millennial Foodies Sound Off: The 16 Biggest Food Trends They’re Interested In

We asked 400 13-33-year-olds foodies to tell us the food trends they’ve been most interested in lately…

According to our recent monthly survey on young consumers’ food behaviors and interests, 42% of 13-33-year-olds, and 46% of 25-33-year-olds consider themselves foodies. As we’ve covered before, this generation’s passion for food has shifted industries and continues to create new opportunities.

Eater recently reported that while The Great Recession caused financial instability, it didn’t stop “foodie” culture. While dining-out expenditures dipped slightly between 2007 to 2008, they quickly rebounded in 2012, even though income levels had not. Although Millennials especially felt the effects of the recession, they have been linked to the “sustainability of the ‘foodie’ ideology.” To get through the financial crises, young consumers opted to spend on experiences instead of expensive material goods like houses or cars. As a result, food has become a  new status symbol and a form of social currency.  

There is plenty of evidence that shows that young consumers have shaped food culture as we know it, and continue to fuel the trends that are remaking the food industry. To find out what food shifts brands might need to know about next, we asked 400 Millennial foodies to tell us the biggest food trend they’ve been interested in recently. It’s worth noting that these are self-identified foodies, and the fact that almost half of 13-33-year-olds consider themselves a foodie says something about the mainstreaming of food culture. While some Millennial and teen foodies are undoubtedly aware of some cutting edge trends, the most-mentioned food trends are more likely those that are a bit more mainstream—or about to go mainstream. These are the trends that brands should be considering when they…

 
 

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The Newsfeed

Quote of the Day: “I actively avoid discussions of TV shows.”—Male, 31, MI

Networks are launching an onslaught of new streaming services to compete with the likes of Netflix and Hulu. CBS, Disney, and now Warner Media are hopping on the bandwagon to compete for young cord-cutters' viewing time. The digital switch makes sense, considering 74% of 13-36-year-olds told Ypulse they watch Netflix weekly, versus 33% who watch cable weekly. But one eMarketer analyst predicts this over-saturation in the streaming wars will lead to “a shakeout," in which companies will be weeded out unless they consolidate their offerings. (THR)

Macy’s is putting virtual reality in 90 stores, with the “largest VR rollout in retail history.” Shoppers can don HTC Vive VR headsets to create 3D floor plans, design their living spaces, deck them out with Macy’s furniture, and then take a step inside of the room. The retail tech enables smaller Macy’s stores to offer a lot more inventory to shoppers, and follows in the footsteps of other reality-bending home décor brands. And, according to Macy’s, VR sales were 60% higher than regular sales in their three pilot stores. (MediaPost)

Prada is plotting a comeback among young consumers. They’ve been slow to adapt to digital, but now the luxury company is emphasizing Instagram and aiming to grow their online sales, which were just 5% in early 2018. While investors applaud Prada’s dive into digital, they also believe the brand needs to shutter several stores—not just to increase “profitability” but to create “the illusion of scarcity.” Prada also has to recover from being late to the luxury streetwear game. (Bloomberg)

Some teens are opting for technical school over four-year universities. At Queens Tech, high schoolers are trained to take on non-desk jobs, like being an electrical engineer or working for public transit companies. Earning a high paycheck that isn’t chipped away by student debt is helping to overcome the societal stigma of skipping college. According to one Queens Tech student, “If you’re a construction worker, you may get paid the same as a doctor, but you don’t look as good.” (Vice)

Don't expect to see macho men and swooning women in grooming brands' latest ads. Instead, companies across the industry are toning down the machismo for Millennial & Gen Z males. Some are blurring gender lines, like Dollar Shave Club, whose “Get Ready” spots debunked stereotypes by not just casting straight, cis males. Other brands are betting modern men are more in touch with their emotions, like Gillette, who shared the touching story of a man’s son becoming an NFL linebacker, despite missing one hand.
(Ad Age)

Quote of the Day: “[Zendaya] is such a beautiful human being and I grew up watching her on the Disney Channel.”—Female, 18, TX

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