Millennial Foodies Sound Off: The 16 Biggest Food Trends They’re Interested In

We asked 400 13-33-year-olds foodies to tell us the food trends they’ve been most interested in lately…

According to our recent monthly survey on young consumers’ food behaviors and interests, 42% of 13-33-year-olds, and 46% of 25-33-year-olds consider themselves foodies. As we’ve covered before, this generation’s passion for food has shifted industries and continues to create new opportunities.

Eater recently reported that while The Great Recession caused financial instability, it didn’t stop “foodie” culture. While dining-out expenditures dipped slightly between 2007 to 2008, they quickly rebounded in 2012, even though income levels had not. Although Millennials especially felt the effects of the recession, they have been linked to the “sustainability of the ‘foodie’ ideology.” To get through the financial crises, young consumers opted to spend on experiences instead of expensive material goods like houses or cars. As a result, food has become a  new status symbol and a form of social currency.  

There is plenty of evidence that shows that young consumers have shaped food culture as we know it, and continue to fuel the trends that are remaking the food industry. To find out what food shifts brands might need to know about next, we asked 400 Millennial foodies to tell us the biggest food trend they’ve been interested in recently. It’s worth noting that these are self-identified foodies, and the fact that almost half of 13-33-year-olds consider themselves a foodie says something about the mainstreaming of food culture. While some Millennial and teen foodies are undoubtedly aware of some cutting edge trends, the most-mentioned food trends are more likely those that are a bit more mainstream—or about to go mainstream. These are the trends that brands should be considering when they…


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“I’ve been using Apple products for years. Although Samsung technology is probably better, I am so used to Apple that I would probably not switch.”—Female, 18, PA

Major financial institutions are still trying to figure Millennials out, so Prudential conducted a survey to gather some much-needed intel. The Great Recession-era adults are pessimistic about their financial futures: 79% don’t believe that “comfortable retirement” will be a possibility when they’re in their 80s and 70% think “it’s impossible” to save the recommended annual amount to make it possible. Ypulse found that saving for retirement falls behind other, more imminent financial priorities. (MediaPost)

Teens are rallying around the issue of gun control in increasing numbers. A recent survey from Everytown for Gun Safety and Giffords (conducted by Ypulse) found that gun violence prevention is the top issue young people expect the candidate they vote for in 2018 to take a stance on. Six in ten 15-18-year-olds said they’re “’passionate’ about reducing gun violence” and 72% of 15-30-year-olds agreed that politicians who don’t do more to combat gun violence shouldn’t be re-elected. (Mic)

Need proof that the future of STEM is female? Just take a look at children’s drawings. From 1966-1977, researchers asked 5,000 students to draw a scientist, and about 99% of them drew men. Fast forward the same study to 1985-2016, and one-third of children drew a female scientist. But we still have a long way to go to break gender stereotypes: 14-15-year-olds “drew more male than female scientists by an average ratio of 4-to1." (CNN)

Digital consignment store ThredUp wants to open 100 IRL stores. They’re expanding their physical footprint from two to ten stores this year, with more planned for the future. Why are online-only brands increasingly building bricks-and-mortar? (Think: Glossier, Everlane, even ThredUp competitors like The RealReal). Creating experiences with guests from a common check-out up to an in-store event builds “trust” and “awareness.” (Glossy)

Are Instagram and dating apps “crippling” relationships? Psychotherapist Esther Perel thinks so. Ypulse data shows 27% of 18-35-year-olds have used a dating app, 12% use them weekly, and nearly eight in ten use other social media apps weekly or more often. All that time scrolling past potential partners creates a new kind of loneliness: Instead of feeling “socially isolated,” they’re “experiencing a loss of trust and a loss of capital while you are next to the person with whom you’re not supposed to be lonely.” (Recode)

“We should be nice and good to others because we would want the same in return, being rude to someone doesn't make the situation any better.”—Female, 21, MI

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