Millennial Foodies Sound Off: The 16 Biggest Food Trends They’re Interested In

We asked 400 13-33-year-olds foodies to tell us the food trends they’ve been most interested in lately…

According to our recent monthly survey on young consumers’ food behaviors and interests, 42% of 13-33-year-olds, and 46% of 25-33-year-olds consider themselves foodies. As we’ve covered before, this generation’s passion for food has shifted industries and continues to create new opportunities.

Eater recently reported that while The Great Recession caused financial instability, it didn’t stop “foodie” culture. While dining-out expenditures dipped slightly between 2007 to 2008, they quickly rebounded in 2012, even though income levels had not. Although Millennials especially felt the effects of the recession, they have been linked to the “sustainability of the ‘foodie’ ideology.” To get through the financial crises, young consumers opted to spend on experiences instead of expensive material goods like houses or cars. As a result, food has become a  new status symbol and a form of social currency.  

There is plenty of evidence that shows that young consumers have shaped food culture as we know it, and continue to fuel the trends that are remaking the food industry. To find out what food shifts brands might need to know about next, we asked 400 Millennial foodies to tell us the biggest food trend they’ve been interested in recently. It’s worth noting that these are self-identified foodies, and the fact that almost half of 13-33-year-olds consider themselves a foodie says something about the mainstreaming of food culture. While some Millennial and teen foodies are undoubtedly aware of some cutting edge trends, the most-mentioned food trends are more likely those that are a bit more mainstream—or about to go mainstream. These are the trends that brands should be considering when they…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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