Football star Erling Haaland now has his own character—“Barbarian King”—in the mobile game Clash of Clans. Haaland is a fan of Clash of Clans, so the collab between the video game and The Manchester City striker was a natural fit. No doubt young Europeans will appreciate the partnership: they’re huge fans of football and most of their favorite athletes are football stars like Haaland. (The Drum)
📊 YPulse data: 70% of European 13-39-year-olds play mobile games weekly or more
