Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
Western Europe

Young Europeans’ Top 10 Favorite Athletes Now

PDF

Young Europeans’ favorite athletes come from different sports and generations, opening even more opportunities for brands’ partnerships…

TL;DR

  • Ronaldo and Messi are young Europeans’ top two favorite athletes overall, proving the impact of football among young people in the region
  • But not all 13-39-year-olds’ favorite athletes are footballers: YPulse’s ranking reveals stars from various disciplines
  • Young Europeans also love athletes of their same nationality, meaning brands should take into account local culture when partnering
Gen Z and Millennials in Europe grew up with direct access to sports games on their phones, as well as endless videos of replays, highlights, or focus on their favorite sports stars. Consumers have always admired athletes from their favorite leagues or teams, but the younger gen are uniquely used to following athletes on social...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?