TikTok creators will now be paid based on the relevance of their content in searches. The platform is encouraging creators to utilize Creator Search Insights, a new tool, to explore popular searches and trends—in other words, boost their SEO. The insights tool provides suggestions for potential video topics that a creator could explore, using a combination of personalized and general data. Users are viewing this as TikTok incentivizing creators to make videos that satisfy business needs for the app, but they are also helping them reach larger audiences and increase creator revenue. (The Verge)
📊 YPulse data: 80% of 13-39-year-olds use social media platforms as a search tool for content, news, products, and more
