Honda is using artificial intelligence to present its first zero-emissions SUV. With the launch of an AI “Dream Generator,” made by Amazon Ads Brand Innovation Lab, the Prologue SUV’s campaign looks different to each viewer. (Well, 190 different ways.) Amazon customers who answer specific questions will get a unique film using a blend of story elements, visual motifs—which come from hand-drawn illustrations—and soundscapes all centered around showcasing the Prologue SUV. This is not the first time a brand is using AI to show-off a new product—and AI marketing has appealed to Gen Z and Millennials when it brings them closer to a brand. (Marketing Dive)
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