Artificial intelligence continues to be the trend of the year, and every brand is itching to know more about it to figure out how they can incorporate the tech into their marketing. And as Gen Z and Millennials are quickly adapting to AI’s advances and have been using it in their everyday lives, it’s more important than ever for brands to understand what is and isn’t working for these gens. Overall, nearly two thirds of Gen Z and Millennials tell us they are comfortable with brands using AI and about half think brands should indeed make use of AI in their marketing. YPulse has said before that young people generally have positive feelings about AI, but when it comes to marketing specifically, our data shows certain integrations are cooler than others (especially those that are funny or creative.) YPulse has reported on both successful AI marketing and chatbot integrations that had social media scared—but while an anecdotal roadmap may be forming, our data cuts it clearly. In order...
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