Adidas launched a new virtual clothing line on Roblox. Adidas started being active in the metaverse last year when it deployed a bespoke avatar creation platform. Now, the German apparel brand is entering Roblox by collaborating with creator Rush Begin to sell virtual clothes, allowing young users to dress their avatars with the three stripes. The collection is available in pop-up stores throughout Roblox, including in Theme Park HeideLand, Noob Train, and Ultimate Ragdoll Playground. Adidas is one of young Europeans’ top brands according to YPulse’s brand tracking data—and we know they like to personalize their avatars in virtual worlds, too. (Campaign)
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