By now, brands know marketing to Gen Z is important for their future. But how this gen is different from those before them, and what makes them love a brand, requires more knowledge than just a social media strategy. They’re a generation known for significant spending habits both in stores and online and, as such, it’s crucial to constantly keep updated with the brands that Gen Z has the strongest connection with. Luckily, YPulse’s Brand Tracker is constantly monitoring the health of brands according to this generation—and our insights show exactly what is driving the top scorers. YPulse monitors young...