By now, brands know marketing to Gen Z is important for their future. But how this gen is different from those before them, and what makes them love a brand, requires more knowledge than just a social media strategy. They’re a generation known for significant spending habits both in stores and online and, as such, it’s crucial to constantly keep updated with the brands that Gen Z has the strongest connection with. Luckily, YPulse’s Brand Tracker is constantly monitoring the health of brands according to this generation—and our insights show exactly what is driving the top scorers. YPulse monitors young consumers’ affinity of over 600 brands in Western Europe across 20 distinct youth-centric diagnostics including which brands they think are hot, true to themselves, eco-friendly, and more. All these individual measures are compiled into YScore+: an overall snapshot of how your brand is performing among 13-39-year-olds, with all brand diagnostics and scores available to Pro subscribers via our brand dashboards. According to interviews with more than 40K 13-22-year-olds in...
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