Amazon will start using drone delivery technology in the U.K. and Italy in 2024. YPulse told you how Amazon is increasingly appealing to European Gen Z—the brand made it to their top five highest affinity scoring brands for the first time this year. Now Amazon is experimenting with autonomous aircraft tech (a.k.a drones) and will completely unfold the technology next year in the U.K. and Italy. Data from YPulse’s AI Unpacked Trend Report shows two thirds of young Europeans are comfortable with drone delivery technology. (The Guardian)
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