Halloween spending in the U.K. is set to hit the milestone £1B mark this year, and Gen Z is fuelling the splash. New figures estimate that British people are expected to spend £1.07B on costumes, candy, and Halloween decorations—with Gen Z leading the way. While the spooky holiday is mostly celebrated in North America, YPulse informed you how it has become super popular among European Gen Z and Millennials, too. (DailyMail)
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