Halloween is truly becoming an established tradition for young consumers in Western Europe, and these three stats show it’s only getting bigger… TL;DR Young consumers in Western Europe are more excited than ever about Halloween They love the social element of the American-born holiday, and don’t see how COVID could alter their plans this year Brands have a great opportunity to tap into Western Europe Gen Z and Millennials’ new love for Halloween Last year, we told you how Halloween is being celebrated by the majority of young consumers in Western Europe, highlighting just how global this holiday has become. Gone are the days when Halloween was unique to North America: in recent years the popularity of the holiday increased dramatically overseas as well. In this year’s WE Halloween Behavioral Report, YPulse continues to monitor how young Europeans feel about the American-born holiday. It turns out they are very excited about Halloween this year and have big plans to celebrate. These three stats help you understand how the holiday is...
- Article
