Halloween is truly becoming an established tradition for young consumers in Western Europe, and these three stats show it’s only getting bigger… TL;DR Young consumers in Western Europe are more excited than ever about Halloween They love the social element of the American-born holiday, and don’t see how COVID could alter their plans this year Brands have a great opportunity to tap into Western Europe Gen Z and Millennials’ new love for Halloween Last year, we told you how  Halloween is being celebrated by the majority of young consumers in Western Europe, highlighting just how global this holiday has become. Gone...