Tokens.com has launched a custom game, “Woolen Warfare,” within Fortnite for Polysleep, a Canadian mattress company. The game, created in collab with Metaverse Group and Hulk Labs, is a unique multiplayer experience merging gaming with brand identity. CEO Andrew Kiguel sees this as a groundbreaking way for brands to engage audiences and Tokens.com’s focus is on creating branded gaming experiences for Gen Z, Alpha, and Millennial consumers that encourage healthy sleeping habits. With Fortnite’s vast young player base, the company offers a fresh avenue for brands to reach an untapped gaming audience through innovative games like “Woolen Warfare.” YPulse data shows the majority of young consumers say they’re gamers and they also tell us they’re interested in unlikely brand collabs. (AlexaBlockChain)
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