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Five Unusual Brand Collabs That Attracted Gen Z and Millennials

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These brands sound like they’d have nothing in common, which might just make the best marketing… 

TL;DR

  • Brand collabs have become a marketing norm, so completely unexpected (and maybe downright weird) partnerships have started trending to get young people’s attention
  • Many of these unusual collabs center around young people’s values, including sustainability and mental health
  • Low end collabs with luxury brands can make luxury feel more accessible to young consumers
Let’s face it, there’s more brand collabs out there than anyone can count. Some are even speculating that the sheer number of them could be “diluting the hype” as they become more predictable. Which means if a brand wants Gen Z and Millennials to care about their collab, they’ve got to go out of their...

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