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Five Unusual Brand Collabs That Attracted Gen Z and Millennials

These brands sound like they’d have nothing in common, which might just make the best marketing…

Written and Edited by the YPulse Editorial Team

Nov 9 2022
North America

KEY TAKEAWAYS

Brand collabs have become a marketing norm, so completely unexpected (and maybe downright weird) partnerships have started trending to get young people’s attention
Many of these unusual collabs center around young people’s values, including sustainability and mental health
Low end collabs with luxury brands can make luxury feel more accessible to young consumers

Let’s face it, there’s more brand collabs out there than anyone can count. Some are even speculating that the sheer number of them could be “diluting the hype” as they become more predictable. Which means if a brand wants Gen Z and Millennials to care about their collab, they’ve got to go out of their comfort zone and really grab attention. One of the best ways to do it is to team up with a brand no one would expect them to, for a product or campaign that ultimately taps into young consumers’ values and interests—and love of weird marketing. Some...