SHEIN clothing may soon be available in Forever 21 stores.The two fast-fashion retailers have banded together so SHEIN can grow its third-party product offerings and Forever 21 can attract more of an online consumer base, with SHEIN clothing being available in the future in Forever 21 stores, and Forever 21 clothing being sold on SHEIN’s site. SHEIN will also take possession of roughly one-third of Forever 21’s owner, Sparc Group, while Sparc Group will take a minority stake in SHEIN. YPulse research shows that about one-third of Gen Z shops fast-fashion brands like SHEIN and Forever 21, and they rank SHEIN amongst the top 12 coolest fashion & apparel brands. (Fast Company)
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