Pacsun and The Metropolitan Museum of Art teamed up on a Greek and Roman apparel collection.The retailer and the museum are continuing their multi-year partnership to expose the next generation to the world of art. The series of clothing—which is the brand’s fourth collection with the museum—includes hoodies, pants, and jackets ranging from $25 to $90, and each piece is inspired by The Met’s Greek and Roman art. To promote the collection, Pacsun held a lunch party at the museum with influencers, loyal customers, and VIPs. YPulse has discussed in the past how the merging of art and culture is a successful way for brands to attract young consumers. (Retail Dive)
