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The Top 20 Coolest Clothing Brands According to Gen Z

YPulse asks Gen Z how they define “cool,” and these are the top clothing brands that meet their standard…

Written and Edited by the YPulse Editorial Team

Jan 30 2023
North America

KEY TAKEAWAYS

Nike remains the coolest clothing brand to Gen Z, for their style, engaging marketing, and unique luxe appeal
Other streetwear and athleisure brands rank high for keeping up with their favorite trends
Fast fashion brands that constantly produce trending new styles are popular on social media, making them even cooler—but secondhand isn’t out of the question, either

YPulse data shows that being perceived as “cool” by Gen Z can mean a lot for a brand—but how exactly can a brand know how to be cool in their eyes? Our Decoding Brand Affinity report, which digs into the meaning of measures used in the YPulse Brand Tracker, shows that the top reason Gen Z say a brand is cool is that they are “unique and stand out from others.” We also found that the top ways they think a brand can show that they’re cool is by keeping up with trends and always trying new things. While...