H&M is launching a new skincare and body care line for Gen Z. After opening its first-ever physical store in Oslo a few weeks ago, H&M Beauty is now starting a personal care line specifically designed for Gen Z. Named OHH! (Oh Hey Hero!), the collection has a wide selection of skincare and body care products, each one labelled with a fun name like “Little Champ” or “Clear Up Charlie.” The packaging is using bold colours and retro fonts to tap into Gen Z’s love for vintage and bold design. YPulse told you that skincare products are booming in Western Europe, and our research shows that more than three in five European Gen Z are using skincare products. (Fashion United)
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