Last year, YPulse observed that young Europeans are using beauty products as an act of self-care. During the long months (ok, years) of the global pandemic, young consumers in this region turned to beauty care products to improve their well-being, not just to enhance their physical appearance for video calls. One key finding of this year’s WE Personal Care and Beauty Shopping is that Gen Z and Millennial in Western Europe are even more interested in using skincare products than they were in 2021. The fact that skincare use isn’t decreasing, even as young people get back to pre-pandemic routines, shows that the trend has a long-lasting hold on them. But just how popular has it gotten? These three charts will help you understand the skincare boom happening in Western Europe. A vast majority of Millennials use skincare products, and Gen Z is catching up Seventy percent of young people now use skincare products, a ten point increase from last year. Millennials are a lot more likely than the...
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