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H&M opened the doors to its first-ever beauty store in Oslo. 

Apr 19 2023

H&M opened the doors to its first-ever beauty store in Oslo. The Swedish fast-fashion powerhouse has been developing beauty products for a few years now, but for the first time, H&M is launching a physical store dedicated solely to beauty products. This global flagship—whose aesthetics is a mix between a “cocktail bar and spa”—is an opportunity for H&M to showcase its own label, while also offering a wide range of beauty products from other brands. One key finding of YPulse’s WE Personal Care and Beauty Shopping is that European Gen Z and Millennials are increasingly interested in beauty products, and especially skincare. (Fashion United)