SKIMS is tapping Gen Z cultural game-changers Ice Spice and Pink Panthress in a new campaign highlighting the brand’s bodysuits. The “Boy’s a Liar Pt.2” duo Ice Spice and Pink Pantheress (along with other Gen Z internet icons Nessa Barrett and RAYE) are showing off SKIMS’ neutral-toned shapewear, focusing on simplicity with minimalistic makeup and set designs. The Kardashian-owned brand is constantly casting young people who are making cultural and viral impacts; over the last few months, the shapewear brand featured SZA as well as Simona Tabasco and Beatrice Grannò (who play Mia and Lucia in HBO’s The White Lotus). YPulse’s Fashion Preferences & Style report shows that comfort is young shoppers’ main priority, and more shapewear brands are reinventing themselves in the age of inclusivity. (Essence)
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