SKIMS is tapping SZA for its new “Fits Everybody” campaign. As the singer is prepping to bring her SOS tour to a close, she’s taking on a major head-turning campaign with SKIMS. The famed Kardashian brand is known for tapping the hottest stars of the moment when it comes to their bold marketing (see SKIMS’s White Lotus campaign), and now the loungewear brand is working with SZA to promote a new collection of “everyday” underwear pieces. In her debut Instagram post donning a neutral toned underwear set SZA told her fans, “I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy.” The campaign has been receiving a ton of love, from fans on TikTok commenting “now that’s a commercial” to stars like Chloe Bailey writing “STUNNING WOW.” (Fashionista, Teen Vogue)
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