Levi’s is using models created by artificial intelligence to increase diversity.

Levi’s is using models created by artificial intelligence to increase diversity. The brand is partnering with “digital fashion studio Lalaland.ai to make custom artificial intelligence (AI) generated avatars” with the intention of increasing diversity among their models. Lalaland.ai is designed to provide brands and retailers with hyper-realistic models that can appear in any size, skin tone, age, and body type. While many will question why Levi’s can’t find and use actual models to reflect diversity, the brand is justifying the use of the AI tech by saying “diversity, equity, and inclusion are a ‘top priority’…[and] while AI-generated models are a way to help reach its goals in this area, it’s not the only solution it is using.” The brand isn’t doing away with human models and photography altogether, and they’re claiming that young consumers have a desire to see more than just one model wearing a piece on their website. YPulse’s Representation in Action (Revisited) trend report shows 69% of young People of Color agree: “I am more likely to purchase clothing if the model has a similar body structure as me.” (PetaPixel)