- Report
- Trend
- Report
- Trend
North America
Representation in Action (Revisited) Trend Report
Gen Z and Millennials are the most diverse generations to date, and for brands, understanding representation and inclusion can be the deciding factor in successfully reaching young people today—and having a lasting future with them. While strides have been made to improve inclusion in media and marketing over the last decade, these generations are looking for more.
From the terms these generations prefer be used when it comes to their race and ethnicity to the impact of inclusivity on young people’s buying and viewing behaviors, YPulse’s new Representation in Action research explores everything brands need to know about this continuously vital issue.
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- Whether new terms like BIPOC and Latinx are preferred among young people
- What young consumers really feel about the current state of inclusion on screen
- The expanding definition of diversity, race and ethnicity
- How inclusion and diversity impacts brand affinity and use
Report length: 33 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded January 2022-March 2023.
