Watch the replay for the 30-minute TL;DR webinar on this Representation in Action trend research.
Gen Z and Millennials are the most diverse generations to date, and for brands, understanding representation and inclusion can be the deciding factor in successfully reaching young people today—and having a lasting future with them. While strides have been made to improve inclusion in media and marketing over the last decade, these generations are looking for more.
From the terms these generations prefer be used when it comes to their race and ethnicity to the impact of inclusivity on young people’s buying and viewing behaviors, YPulse’s new Representation in Action research explores everything brands need to know about this continuously vital issue.
Report Length: 33 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded January 2022-March 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January 2022-January 2023.
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10 Trends to Know 2026 Trend Report
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