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Gen Z and Millennials are the most diverse generations to date, and for brands, understanding representation and inclusion can be the deciding factor in successfully reaching young people today—and having a lasting future with them. While strides have been made to improve inclusion in media and marketing over the last decade, these generations are looking for more.Listen to YPulse’s Chief Content Officer, MaryLeigh Bliss, and Editorial Director, Anto Ficatier, talk through the latest Representation in Action (Revisited) exclusive trend research, including the terms these young generations prefer be used when it comes to their race and ethnicity to the impact of inclusivity on young people’s buying and viewing behaviors.
