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Gen Alpha Spotlight Trend Report

Who exactly is the next generation everyone wants to know about? As we’ve done with previous generations, YPulse will be studying Gen Alpha as they age up—and decoding their behavior for brands trying to reach them.  YPulse is gleaning significant insights on this rising generation from our extensive data and insights on their Millennial parents, from how they’re being raised to Gen Alpha’s own behaviors as they’re growing up. We’ve asked them what social platforms their kids are using, what video games they play, what shows they watch, which devices they already use, and more.

The result is YPulse’s Gen Alpha Spotlight trend report, which will not only define these next gen consumers but also help brands get to know the next next generation as they grow up.

Download the full report for further insights

  • The major cultural events and parenting shifts already making their mark on this young gen
  • Their influence over household spending
  • What media they're growing up with from infancy, and what technology will shape their behaviors
  • How they will be the first generation of virtual world natives
Report length: 31 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded January 2022-January 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January 2022-January 2023.

Additional survey content for Pro users: Where Millennial parents are shopping for their Gen Alpha kids, other ways kids are influencing Millennial parents’ purchases, how Millennial parents are thinking about their children’s education 

Recent years' reports on this topic

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North America
Western Europe