Amazon Fashion just launched India’s first “Next Gen” store for young consumers. The online store is already featuring “over 200 domestic and global fashion brands across categories targeted specifically at the Gen-Z customers,” and offers a range of apparel, accessories, smartwatches, sneakers, sports shoes, and boots. Plus, a bunch of Gen Z’s favorite brands are getting in on it including Levi’s, Lacoste, Crocs, Timex, Tommy Hilfiger, Fossil, Puma, Adidas, L’oreal, and many more. To promote India’s first “Next Gen Store,” Amazon Fashion is planning to partner with “over 100 Gen Z influencers and content creators on social media and Amazon Live.” (FashionNetwork)
