Beauty meets sportswear in the new Milk makeup and Reebok collab. The sneaker and makeup brands just officially launched their new Equipment Essentials, a collection of shoes and apparel that blends Reebok’s footwear with Milk’s minimalistic approach to beauty. The collection features five vegan sneaker designs (staying true to Milk Makeup’s vegan offerings) with cream-toned colors that are accentuated by bold accents and geometric patterns. Plus, the sneakers each have a red cross-stitch which symbolizes the intersection of work and play. Other pieces of the collection include the Milk Lux Hoodie and Milk Bodysuit. YPulse research shows young consumers are drawn to unlikely brand collabs—especially when they release limited edition products. (Happi)
